About Steven Shaw

Meet Our Instructor

Professional speaker, trainer, and dealership expert.

Steven Shaw is well known in the automotive industry as a professional speaker, trainer, and dealership expert. Steven is held in the highest regard by dealer principals and associates worldwide. Steve may be considered the top service advisor trainer in the US and Canada. Zurich and Steve Shaw are partners in your dealership improvement. Our mission is to provide the highest impact training in the shortest time.

Steve Shaw pioneered dealership virtual training over 10 years ago, long before it was popular as today. Dealerships are widely adopting our proven LIVE VIRTUAL concept. This concept adheres to the mission and drives performance and customer retention.

Zurich and Shaw together have trained hundreds of dealership rooftops and thousands of associates. The key to our approach is its simplicity. The concept is simple for ALL to understand. The philosophy of Creating a Need has been proven in store after store. Shaw notes a minimum of .2 Per RO Improvement. Most see more increases as the associate applies the approach.  

The bottom line is your results.  Shaw and Zurich are a powerful combination.  We can provide testimony from some of the best and most profitable stores in the US or you can train for yourself.  Join the Zurich Fixed Operations Training program and measure your results NOW!

The only thing worse than training your employees and having them leave is not training them and having them stay.

- Henry Ford

Noteworthy Achievements...

Steven has written numerous books and articles on dealership performance and personnel inspiration and improvement. This includes his best-selling book titled Master of the Waiting Room where Shaw lays out his overall strategy for service advisor success. His latest work titled The Art of Pass-Fail Overcoming – Objections and Customer Management identifies a simple approach to the complicated task of objection and hostile customer handling. This book is seeing tremendous success on amazon along with seminar sales.

Steven has an advanced education including a Bachelor of Science in Auto Service Operations from Southern Illinois University at Carbondale, MBA, and Doctor of Organizational Leadership with an emphasis in Human Behavior. He is also a Master Practitioner of Neuro-Linguistic Programming (NLP), DISC Personality and multiple behavior disciplines.

Steven’s background in the auto dealership industry ranges from the highly technical as an ASE and Certified Technician, to Service Advisor, Manager and Fixed Operations Director at some of the highest volume and successful dealerships in the United States. His personal mission is to relate to the student’s role, connect and inspire a greater performance. Currently Steve Shaw is successfully, virtually training over 500 dealership rooftops, managers, advisors support associates, technicians and most importantly the future leaders of the industry.

The bottom line is your results. Shaw and Zurich are a powerful combination. We can provide testimony from some of the best and most profitable stores in the US or you can train for yourself. Join the Zurich Fixed Operations Training program and measure your results NOW!